Expert Commentary / Reactive PR & Newsjacking / Data-led Campaigns
Turning expertise into headlines that matter
What We Do
We are storytellers, first and foremost, and we help brands turn expertise into coverage that drives visibility where it matters.
Through a combination of expert-led commentary, reactive PR, and data-led campaigns, we use digital PR to create stories that journalists actually want to write about.
We don’t chase vanity coverage or overcomplicate campaigns. Instead, we focus on what works: clear expert insight, strong angles, and well-timed outreach that earns meaningful results.
The result is consistent, high-quality coverage that builds authority, earns links, and keeps your brand visible where it matters most.
Visibility where it matters, plain and simple.
Secured Coverage In...
"Cormac delivered exceptional results almost overnight. A first campaign for my client featured coverage and links in Business Insider, Entrepreneur, The Guardian, CBS, and more. It was a smashing success.
Can’t recommend working with Cormac highly enough.”
Jeremy Boudinet,
The Boudinet Agency
Client Testimonials
What people say about us